Despite its controversial launch, Diablo Immortal – Blizzard’s pocket-sized Diablo experience – has generated almost £20 million ($24m) since it launched earlier this month.
According to the analysts at Appmagic (thanks, Pocket Gamer), that makes Diablo Immortal – which has been downloaded over eight million times in just a fortnight – one of Blizzard’s biggest mobile app, second only to the immense popularity of Hearthstone.
The game has seen its biggest success in the US, which accounts for 26 per cent of all downloads. This is followed by South Korea, Brazil, and Japan, with 11 per cent, 8 per cent, and 8 per cent of the market share respectively. The UK only features in the 17 per cent “other” category which aggregates low-level figures across the rest of the world.
But whilst it only accounts for 26 per cent of all downloads, US players make up 43 per cent of all revenue earned. South Korea once again comes in second place (with 23 per cent), followed by Japan (8 per cent) and Germany (6 per cent). According to the analysis, the game is equally popular across both Apple and Android users.